High crude vs festive demand: Can consumption stocks withstand the oil shock?

As the festive season approaches in India, high crude oil prices stir worries over profit margins for companies across sectors like FMCG and apparel. With input and logistics costs rising, analysts indicate that while consumer spending could increase, the burden of elevated crude prices might pressure profit margins. Larger, established brands may adapt more easily than smaller firms, leaving a challenging equation between cost absorption and maintaining market position.